On-The-Go Meal Experience

 

Food containers for millennial who packs two meals a day.

It is important for the designers to understand the trend, and design a product that would satisfy the user’s needs.

 

Overtime on-the-go products for meal and snack carriers has evolved and consequently there is about a $2.3 billion consumer market.

 

The market would continue to grow because:

  • Rising food prices that are discouraging waste and creating motivation to store and carry food

  • The rise of eco-conscious consumers who want to save money

  • The rise of the health-conscious consumer

 

For this project, we were to identify the user needs through research, and conceptualize the product.

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